Samsung Unveils Expanded Galaxy AI Ecosystem at MWC 2025

Showcasing Next-Generation Technology Leadership in Barcelona

Samsung Electronics is set to redefine mobile innovation by showcasing its expanded Galaxy AI ecosystem at MWC 2025, the world's premier mobile communications exhibition held in Barcelona, Spain. At the Fira Gran Via venue, Samsung has secured a massive 1,745 square meter exhibition space to spotlight the groundbreaking Galaxy S25 series, alongside a range of advanced AI powered features designed to deliver a seamless and intuitive smartphone experience. This event marks a significant milestone for Samsung as it introduces cutting edge devices like the ultra slim Galaxy S25 Edge and its first Android XR headset, dubbed Project Moohan, while also emphasizing AI driven health solutions, smart home integrations, and next generation network technologies tailored for global telecom providers. With a focus on AI accessibility, Samsung is also unveiling the new Galaxy A series, promising to democratize advanced AI smartphone features for a broader audience.

The Galaxy S25 series takes center stage with experiential zones that allow visitors to explore how Galaxy AI transforms everyday tasks. Attendees can interact with standout features such as Gemini Live, a conversational AI tool that enables natural dialogue for information discovery, and Circle to Search, which lets users circle any on screen element to instantly trigger a search. Additional highlights include Now Brief, offering personalized daily briefings based on user routines, and Now Bar, a dynamic interface delivering real time recommendations tailored to individual interests and contexts. These AI enhancements extend beyond convenience, enabling voice activated commands that streamline app interactions, such as summarizing YouTube videos directly into Samsung Notes or effortlessly sharing restaurant details with friends via messaging apps. For photography enthusiasts, the Galaxy S25 series introduces AI enhanced camera capabilities, including unique portrait filters and voice driven gallery searches, alongside the innovative Drawing Assist feature, which transforms simple sketches into high quality images. Gaming fans will appreciate the dedicated space showcasing the Snapdragon 8 Elite for Galaxy chipset, powering the Galaxy S25 series with optimized performance, lightning fast responsiveness, and stunning graphics for high end mobile gaming.

Beyond smartphones, Samsung is pushing boundaries with the Galaxy S25 Edge, touted as the thinnest design in the Galaxy S lineup to date, blending sleek aesthetics with robust functionality. Scheduled for a second quarter 2025 release, this device promises to uphold Samsung's reputation for premium craftsmanship while catering to users seeking both style and power. Meanwhile, Project Moohan, Samsung's inaugural Android XR headset developed in collaboration with Google, introduces an immersive augmented reality (AR) and virtual reality (VR) experience. Powered by the Snapdragon XR2+ Gen 2 chip and running on the Android XR operating system, Project Moohan integrates Gemini AI to interpret user intent and guide tasks, opening possibilities in education, entertainment, and remote collaboration. Set to launch later in 2025, this headset positions Samsung as a pioneer in the XR market, appealing to tech enthusiasts and professionals alike.

Samsung's commitment to AI extends into personalized health and smart home solutions, enhancing user lifestyles with practical innovations. Through devices like the Galaxy Watch and Galaxy Ring, Galaxy AI analyzes sleep patterns, physical activity, and heart rate data to generate an Energy Score, empowering users with actionable health insights. In the smart home realm, the SmartThings platform connects appliances like refrigerators, washing machines, and TVs, leveraging AI to optimize energy efficiency and automate household management. Visitors can witness how these integrations create a cohesive ecosystem, from energy saving tips to streamlined routines, making homes smarter and more sustainable. These advancements underscore Samsung's vision of embedding AI into daily life, offering tangible benefits for both individual wellness and household convenience.

For global telecom operators, Samsung has curated a separate network exhibition, unveiling AI and software driven solutions poised to shape the future of connectivity. This includes a lineup of high performance network chipsets developed in house, compact yet powerful base stations, and end to end virtualized network solutions crafted with various partners. These offerings address diverse scenarios, such as ensuring reliable communication during disasters and supporting private enterprise networks with enhanced 5G capabilities. By optimizing network performance through AI, Samsung aims to empower telecom providers with tools that improve efficiency and resilience, reinforcing its leadership in next generation telecommunications technology.

At MWC 2025, Samsung's expansive showcase reflects its holistic approach to innovation, blending mobile excellence with AI powered ecosystems that span smartphones, wearables, XR devices, smart homes, and network infrastructure. The Galaxy S25 series, with its intuitive AI features, sets a new standard for flagship smartphones, while the Galaxy S25 Edge and Project Moohan signal Samsung's bold entry into premium design and immersive technology spaces. Coupled with health and home solutions, these unveilings cater to consumer desires for smarter, more connected lives, while the network advancements appeal to industry stakeholders seeking cutting edge telecom solutions. Priced competitively, with the Galaxy S25 series starting at approximately 1,100 dollars and the Galaxy A series targeting budget conscious buyers, Samsung ensures its innovations reach diverse markets. As MWC 2025 unfolds from March 3 to March 6 at Barcelona's Fira Gran Via, Samsung's presence reaffirms its role as a trailblazer, delivering value driven technology that resonates with users and businesses worldwide.